Limited Edition Amethyst Collection
Purple has long stood for more than colour alone. It speaks to calm, compassion, resilience and the quiet confidence of people who care for others every day. Amethyst is our tribute to that feeling. A limited edition collection in our richest, most considered shade of purple, created with signature Boody softness at its core. Seven styles. Sizes XS to 4XL. Once it is gone, it will not return.
Meet Amethyst
Amethyst arrives across all three of our bestselling T-Shirt Bra styles, offering wire-free support and a smooth seamfree support from AA to F cup. For the first time, our much-loved Ribbed Seamfree Crop appears in a limited edition colour, bringing the collection’s deep purple tone into one of our most-worn lounge silhouettes.
Complete the set with Full Briefs, Midi Briefs or the Classic Bikini, all reworked in the same rich shade. These women's purple underwear styles are made from our signature seamfree bamboo viscose fabric; buttery soft feel, natural breathability and gentle on skin from the first wear.
Shop Amethyst Purple Underwear & Bras at Boody UK
This is limited edition, which means limited quantities across all seven styles. If Amethyst has been sitting on your wishlist, now is the time to make it part of your rotation. Start with the shapes you wear most often, build a matching set and bring a deeper shade into the pieces you rely on every day. Every style is backed by our 30 Day Comfort Guarantee, making it easy to try something new with confidence. To explore beyond Amethyst, browse our wider underwear and bras edit and keep your top drawer feeling effortless, comfortable and easy to wear on repeat.
Why Boody
Soft, Simple and Sustainable is our promise. Boody does bamboo better with Comfort First essentials designed to feel good from the very first wear. Learn more about our fabric on Benefits of Bamboo, find the right fit with the Size Guide, and try us with confidence under our 30 Day Comfort Guarantee. Proudly B Corp Certified, we meet high standards for social and environmental performance. Welcome to your comfort zone.
SHOPPING MADE RELATABLE
Boody is committed to making your shopping journey as comfortable as our products.
From your feedback, we know it helps to see our pieces on someone who represents your shape and size. That’s why we’ve made it easier to shop for a more diverse range of body types. This isn’t a stock filter - it’s about visuals. We’ll display models across Small, Mid, and Plus size groupings, and you can always select non-model images too.
A style may still be available in your size, even if we haven’t yet photographed it in your selected size, so we recommend checking the product detail page or using our size filter to be sure.
It’s not perfect yet, but we’re listening to and learning from our community, and are committed to investing in more diversity in model shapes and sizes.
Small
Represents sizes from XS through to S. Equivalent to standard AU 6 through to 10
Medium
Represents sizes from M through to XL. Equivalent to standard AU 12 through to 16
Plus
Represents sizes from 2XL through to 4XL. Equivalent to standard AU 18 through to 22
