BCAM Pink
This October, shop breast cancer awareness bras and knickers with purpose. For BCAM (Breast Cancer Awareness Month), our best-loved bamboo styles get a limited-edition makeover. Six everyday favourites come in two special colourways: BCAM Dark Pink across our wire-free bras and cami, and BCAM Polka Dot Print, Boody's first-ever print, on our best-selling knickers in the same dark pink.
And because comfort should mean something, 100% of profits from the collection are donated to CoppaFeel! A little dot. A bigger conversation.
Pink Bras and Knickers That Support CoppaFeel!
In the UK, 1 in 7 women will be diagnosed with breast cancer in their lifetime. So we've given our ever-popular polka dot a little more purpose. Taking subtle inspiration from the nipple, each dot is a small reminder to get to know your chest: how it looks, how it feels and what's normal for you.
Every pink bra and pair of polka dot knickers you choose supports the work of CoppaFeel! The charity helps young people get to know their chests, spot changes early and feel confident speaking up when something doesn't feel right. When you shop the collection, you're helping start conversations that could save lives.
Shop Pink Bras & Underwear for Breast Cancer Awareness
Our pink bras come in limited-edition BCAM Dark Pink, a warm pink made in our buttery-soft, breathable bamboo. The Wireless T-Shirt Bra offers smooth, lightly padded support for B to D cups. The Wireless Full Bust T-Shirt Bra is designed for D to F cups, with wider straps and a firmer underband. Both are wire-free and available in XS to 4XL, sized by band. Complete the set with the seamfree Cami Top, a lightweight layer that sits smoothly under or over your everyday essentials.
For pink underwear with a point of difference, our best-selling knickers come in the BCAM Polka Dot Print: soft pale dots on our limited-edition BCAM Dark Pink. Choose your polka dot knickers in three styles: the high-rise Full Briefs for full coverage, the mid-rise Midi Briefs for full rear coverage, or the low-rise Classic Bikini for moderate coverage. Each style is seamfree, breathable and available in XS to 4XL.
Both colourways are here for October only. Not sure of your fit? Check our Size Guide, then shop with confidence under our 30 Day Comfort Guarantee. For year-round styles, explore our full range of women's bras and women's underwear. Our core bras range is OEKO-TEX® STANDARD 100 certified, and we're proud to be a B Corp Certified brand.
Wear your dots. Check your chest. Know your normal.
A collection with purpose is only half of it. This October, take a moment to check your chest. Get to know how it normally looks and feels, and speak to your GP if you notice a change.
SHOPPING MADE RELATABLE
Boody is committed to making your shopping journey as comfortable as our products.
From your feedback, we know it helps to see our pieces on someone who represents your shape and size. That’s why we’ve made it easier to shop for a more diverse range of body types. This isn’t a stock filter - it’s about visuals. We’ll display models across Small, Mid, and Plus size groupings, and you can always select non-model images too.
A style may still be available in your size, even if we haven’t yet photographed it in your selected size, so we recommend checking the product detail page or using our size filter to be sure.
It’s not perfect yet, but we’re listening to and learning from our community, and are committed to investing in more diversity in model shapes and sizes.
Small
Represents sizes from XS through to S. Equivalent to standard AU 6 through to 10
Medium
Represents sizes from M through to XL. Equivalent to standard AU 12 through to 16
Plus
Represents sizes from 2XL through to 4XL. Equivalent to standard AU 18 through to 22
